vIDEO PRODUCTION | bRAND: CLETO REYES BOXING

"El Campeón"

As a creative storyteller, I’ve always wanted to create something like what Ryan Coogler (the Director of Creed & Oakland native) did for the Rocky films. To create something new while paying homage to the old. This boxing spec video features boxing gloves from the brand Cleto Reyes. The goal for this project wasn't to make another “hype fitness video“ - It was to show how people can escape the darkness of depression/mental health through fitness. To fight for life.