Video production services for schools & educational organizations
SERVING THE GREATER SF BAY AREA: SAN FRANCISCO, SAN JOSE, SACRAMENTO, AND NATIONWIDE
Your school or program is doing meaningful work. The challenge is communicating it to prospective students, donors, parents, and partners who can't see it firsthand. We help K–12 schools, universities, and tutoring programs turn their mission into compelling video content that drives enrollment, fundraising, and community trust.
Most schools are underselling themselves
Enrollment directors, development officers, and program coordinators all face the same wall: they know their school's story is powerful, but they don't have video content that actually proves it to the right audience.
A PDF brochure won't move a prospective family to choose your school. A static website won't inspire a major donor to write a check. An email recap won't do justice to the experience your students are having every day inside your program.
Video closes that gap. When someone can see a student talking about how your work-study program changed their trajectory, or watch a healthcare pathway field trip come alive on screen, they stop considering and start believing.
Best videos for educational institutions
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Admissions & enrollment videos
Campus tours, student testimonials, and program overviews that give prospective families a real sense of your school before they visit.
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Fundraising & donor appeal videos
Story-driven content built for galas, campaigns, and major gift asks. Designed to move donors from awareness to action.
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career pathway videos
Showcase hands-on programs — STEM, healthcare, work-study, vocational — so students and families understand the real-world outcomes.
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Brand & about us videos
An evergreen asset for your website and social presence that communicates who you are, what you stand for, and why it matters.
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Event recap & graduation videos
Capture milestones — graduations, luncheons, athletic events, competitions — that you'll use for years in outreach and community building.
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Explainer & educational content
Animated or live-action videos that explain complex programs, concepts, or initiatives to parents, board members, or funders.
Work we've done in education
ICA CRISTO REY ACADEMY | Private High School
Fundraising & Brand Story Videos
BRIEF:
ICA Cristo Rey is an all-girls Catholic high school in the Mission serving young women from underserved communities. They needed video content for their annual fundraising luncheon that could tell real student stories, highlight their corporate work-study program, and inspire donors to give. We delivered 3 videos across a 4-day shoot — covering student interviews on campus, sports events (including games in the rain), and work placements at law firms, pharma companies, and nonprofits across San Francisco.
The result: content that premiered at their luncheon and helped raise over $1 million in a single afternoon. The videos now serve as long-term admissions and outreach assets.
MAKING WAVES ACADEMY | Richmond, CA
Career Pathway & Explainer Videos
BRIEF:
Making Waves Academy is a public charter school in Richmond, CA dedicated to providing equitable, high-quality education for students from historically underserved communities. We produced a range of content including career pathway videos focused on healthcare and nuclear medicine — helping students and families understand the real-world pathways the school opens up.
Our work spanned field trip documentation, animated explainers, and brand awareness content designed to share their mission with a wider audience of donors, families, and community partners.
IZZI EARLY EDUCATION | San Francisco Bay Area, CA
Teacher Hiring Video
BRIEF:
For Teacher Appreciation Week, we set out to create something that would inspire the next wave of early childhood educators — showing the real people behind the classroom and why this work matters.
Filming came with challenges: airport noise, nearby construction, and rain threatening the schedule. We also wanted to avoid the stale corporate interview setup entirely.
When plans to interview kids fell through on the day of the shoot, we pivoted — turning the cameras on the teachers instead, with a toy spatula standing in as the microphone.
nice to meet you!
Hi, I’m Kasey, and I’ve been where you are. As a creative and storyteller, I’ve worked with organizations just like yours to craft content that not only inspires but also delivers measurable results. My team and I are passionate about creating videos that amplify voices and drive meaningful action.
The greatest, most powerful connections have always come from a compelling narrative story - which is why I’m passionate about telling them. My work has helped big corporations like DoorDash and Google, as well as local non-profits and small businesses. No matter what industry, I’ve realized they all share something that makes them uniquely special. Story.
We understand the unique challenges non-profits face, from tight budgets to balancing many responsibilities. That’s why we make the process as smooth and stress-free as possible.
our production process
Step 1: Consultation and estimate
We begin with a comprehensive consultation to understand your brand essence and objectives. Together, we'll establish a timeline and budget, with flexibility to adjust scope as needed. To initiate the project, we require a 50% deposit.
Step 2: Pre-Production Planning
Over a one to two-week period, we refine creative concepts and coordinate logistics. This crucial phase ensures all elements align with your Bay Area brand identity and project goals.
Step 3: Production
Our team captures high-quality footage that authentically represents your brand or non-profit. We meticulously manage all video and audio assets throughout the shoot, preparing for seamless post-production.
Step 4: Post-Production Refinement
In this phase, we transform raw footage into polished content. Our process includes professional editing, color grading, graphics creation, and audio mixing. We maintain open communication for efficient client revisions.
Step 5: Final Delivery
Upon completion, we provide your finalized video assets via a secure downloadable link and an external hard drive, ensuring you have easy access to your new, impactful content.
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Education video projects with KBM typically range from $7,000 to $100,000+, depending on scope, deliverables, and shoot days. A single brand or admissions video usually falls in the $7,000–$15,000 range, while multi-day productions with several deliverables — like a full fundraising campaign or a multi-department brand series — run $25,000–$100,000+. We'll scope your project on a discovery call and provide a clear estimate before anything moves forward.
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Projects move through discovery, pre-production, filming, editing, and nurture — typically 4-8 weeks from kickoff to final delivery. Education projects often need extra coordination in pre-production (school calendars, staff/student availability, campus access), so that phase usually takes longer than a standard commercial shoot. Editing timelines shift depending on deliverable count and whether the project includes interviews from multiple stakeholders (students, faculty, administrators).
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Most schools and educational programs have a strong story — engaged students, dedicated faculty, real outcomes — that never makes it past a static webpage or an annual report. Video solves that visibility gap, turning campus life and program outcomes into content that actually moves prospective families, donors, or students to act. It also solves the trust problem: in admissions and fundraising specifically, people commit based on feeling like they understand a community, and video does that far faster than text.
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KBM works as an embedded creative partner, not a one-off vendor — a small, senior team that takes the time to understand a school's culture and community before ever picking up a camera, so the final video reflects the institution honestly rather than looking like generic stock-style education marketing. That relationship also means less re-explaining your story every time you need a new video, and more of a steady content partner across admissions cycles, fundraising campaigns, and program launches.
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This fits K-12 schools, universities, educational nonprofits, and academic programs that have a real story and community worth showcasing but don't have in-house video expertise to capture it consistently. It's a strong fit for admissions teams, advancement/fundraising offices, and program directors preparing for a campaign, capital ask, or enrollment push.
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The main drivers are number of deliverables (a single admissions video vs. a full campaign with multiple videos for different audiences), number of shoot days, and number of interview subjects (students, faculty, alumni, donors). Projects requiring campus-wide access across multiple locations or departments, or a longer production timeline to coordinate around the school calendar, typically cost more than a single-location, single-day shoot.
FAQS about education videoS
Ready to tell your school's story?
Whether you're preparing for a fundraising gala, a new admissions season, or a long-overdue brand refresh — let's talk about what video can do for your program.