video marketing services for BaY Area SaaS Companies

SERVING THE GREATER SF BAY AREA: SAN FRANCISCO, SAN JOSE, SACRAMENTO, AND BEYOND!

Is your marketing content actually moving the needle?

As a growing SaaS company, you need a marketing strategy that keeps pace with your innovation. Whether you’re launching a product, onboarding users, or scaling to new markets…video can help! Video marketing is one of the most effective ways to break through the noise.

At Kasey Bruce Media, we specialize in creating high-converting, story-driven video marketing for SaaS companies across the San Francisco Bay Area and beyond. We understand the challenge of turning complex products into compelling content.

That’s why our videos are designed to educate, build trust, and drive action. Whether you're looking to attract users, secure investors, or shorten your sales cycle.

You already know video works. But making it strategic, scalable, and successful?

That’s where we come in.

From product explainers and testimonial videos to onboarding series and founder stories, we help SaaS teams create content that simplifies the complex—and sells.

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As SEEN IN

Imagine explaining your product’s value without relying on a 40-slide deck or endless demos. That’s the power of video.

When users can see your platform in action, hear real client success stories, and understand exactly how your software solves their pain points. They move faster, convert quicker, and stick around longer.

Video gives you the opportunity to:

  • Clarify complex features with engaging visuals and voiceovers

  • Showcase real outcomes through client testimonials and case studies

  • Establish authority with thought leadership and founder-driven content

  • Increase engagement across your website, ads, and social channels

  • Build trust in a digital-first, highly competitive marketplace

In the SaaS world, video isn’t optional. It’s expected. And the companies that invest in it grow faster, convert better, and retain longer.

Benefits of Video Marketing for SaaS Companies

Professional video production setup with cameras, tripods, lighting equipment, a microphone boom stand, a blue backdrop, a ladder, and a clapperboard on a wooden floor.

Best video marketing for SaaS Companies

  • Person operating a camera on a tripod, filming an interview at a dining table indoors with lighting equipment.

    Client Testimonial Videos

    Feature satisfied clients sharing their experiences. Hearing real people talk about your reliability, professionalism, and results builds trust with potential customers.

  • Aerial view of modern house with solar panels and swimming pool surrounded by lush green hillside, trees, and neighboring homes under a cloudy sky.

    Product Demonstration Videos

    Walk your audience through key features, user flows, and integrations. These videos reduce confusion, speed up onboarding, and support both sales and success teams.

  • Outdoor film crew recording a man, with camera, boom mic, and lighting equipment, against a cityscape backdrop.

    Brand Story Videos

    Your company isn’t just code—it’s vision, mission, and people. A brand video helps humanize your SaaS offering, build connection, and differentiate you from the competition.

  • Technician installing solar panels using a power drill.

    Event + Launch Highlight Videos

    Whether you’re rolling out a new feature or sponsoring a tech conference, we capture the energy, excitement, and momentum around your launches and live events.

  • Three construction workers in safety vests and helmets measuring a concrete wall.

    Social Media Campaigns

    We create short-form, scroll-stopping content optimized for platforms like LinkedIn, Instagram, and YouTube. Perfect for product teasers, testimonials, or founder insights.

  • Aerial view of construction workers standing on a large concrete slab at a construction site, wearing high-visibility vests and helmets.

    Training + Education Series

    Attract skilled workers by showcasing your company culture, benefits, and growth opportunities. Highlight your team environment, cutting-edge tools, and the exciting projects they’ll be part of.

AFFIRM OFFICES

Annual Hackathon Recap

BRIEF:

Kasey Bruce Media partnered with Affirm to capture their 2024 Hackathon event at the San Francisco office. He and his team recorded with 2x Cinema Cameras to document the day and interview C-Suite members such as the CEO and others. This video was a huge success and highlighted the dynamic company culture at Affirm.


ZSCALER | ConductorOne

Corporate SaaS Interview

BRIEF:

Kasey Bruce Media and his team partnered with ConductorOne to produce an engaging Client Testimonial for ZScaler. The team drove to San Jose to film this interview at the ZScaler’s Office and captured strong testimonial sound bites from key members on the team. This video helped strengthen ConductorOne’s marketing and postition their technology as “the Hero" for their clients.

Their Marketing Manager said…“The final footage turned out beautifully with crisp visuals, great lighting, and a natural flow that really captured the story we wanted to tell.”


CONVEY.AI

PRODUCT LAUNCH VIDEO

BRIEF:

In partnership with creative agency KateMRO, Kasey Bruce Media filmed a product launch video for a SaaS start up company in the Bay Area. Kasey’s team rented a Peerspace location for filming and generated the script & creative direction needed on set. Since the creative agency was based in LA, they had to trust in Kasey’s communication and directing experience to ensure an excellent final product.

After the project completion, Kate said…“Kasey brought high-quality equipment, found a beautiful location for filming, and directed the client in a way that made them feel comfortable and confident.”


Director Interview / GDC 2025

ATARI | NPClabs

BRIEF:

Kasey collaborated with NPClabs to produce a series of five interview videos featuring founders of Web3 video game studios during the GDC Conference.

Each session was filmed in a podcast-style setup, designed for both long-form storytelling and short-form social content. Kasey led on-site production, bringing professional-grade equipment, managing camera and audio setups, and ensuring every interview was captured with clarity and precision. This video represents one of the five conversations recorded that day, highlighting the innovative voices shaping the future of gaming through Web3 technology.

Person holding a professional video camera against a blue background.

nice to meet you!

Film studio setup with cameras, tripod, softbox lighting, boom microphone, blue backdrop, step ladder, and a slate board.

Hi, I’m Kasey, and I’m the owner/founder of Kasey Bruce Media. As a creative storyteller, I’ve worked with many companies just like yours to craft content that not only inspires but also delivers impressive results. My team and I are passionate about creating videos that amplify voices and drive meaningful action.

The greatest, most powerful connections have always come from a compelling narrative story - which is why I’m passionate about telling them. My work has helped big corporations like DoorDash and Google, as well as local non-profits and small businesses. No matter what industry, I’ve realized they all share something that makes them uniquely special. Story.

We understand the unique challenges that construction companies face, from tight budgets to complex timelines before project completion. That’s why we make the process as smooth and stress-free as possible.

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“50% of marketers consider customer testimonials, explainer tutorial videos,

and demonstration videos the most effective types of video content used.”

Two people smiling and setting up a photography light with a softbox.

our proven process

Step 1: Consultation and estimate

We begin with a comprehensive consultation to understand your brand essence and objectives. Together, we'll establish a timeline and budget, with flexibility to adjust scope as needed. To initiate the project, we require a 50% deposit.

Step 2: Pre-Production Planning

Over a one to two-week period, we refine creative concepts and coordinate logistics. This crucial phase ensures all elements align with your Bay Area brand identity and project goals.

Step 3: Production

Our team captures high-quality footage that authentically represents your brand or non-profit. We meticulously manage all video and audio assets throughout the shoot, preparing for seamless post-production.

Step 4: Post-Production Refinement

In this phase, we transform raw footage into polished content. Our process includes professional editing, color grading, graphics creation, and audio mixing. We maintain open communication for efficient client revisions.

Step 5: Final Delivery!

Upon completion, we provide your finalized video assets via a secure downloadable link and an external hard drive, ensuring you have easy access to your new, impactful content.

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frequently asked questions

  • Videos that explain product features, highlight customer success stories, showcase your team or culture, and simplify technical concepts are especially effective. Demo videos, onboarding walkthroughs, and founder-led story content help potential users quickly understand your software’s value and build trust in your brand.

  • Video helps distill your message and deliver it with clarity and emotion. Whether it’s a short product demo or a powerful testimonial, video helps you engage your audience, increase conversion rates, and humanize your brand in a way static content simply can’t.

  • Video production can be scaled based on your needs and budget. We offer packages that range from lean, efficient shoots for startups to larger, multi-video campaigns for scaling SaaS companies. Our goal is always to maximize ROI and give you content that works across multiple platforms and funnel stages.

  • Video can shorten sales cycles, increase demo bookings, and improve onboarding—metrics that directly impact revenue. Whether it’s boosting engagement on a landing page or increasing conversions from a cold ad, we focus on data-backed strategy to make sure your videos drive measurable results.

  • We start with a strategy session to understand your product, audience, and goals. Then we handle everything from: scripting, filming, editing, and delivery. You’ll receive ready-to-use video content optimized for your website, sales team, and social media channels. Our process is streamlined, collaborative, and tailored for the fast-paced SaaS world.

What clients are saying

We love creating compelling video content that helps grow our client’s businesses and get real results. Whether they are in the fashion industry (like Veronica) or national non-profits like our partners at BCPP, we love to tell their stories and help them grow through creative video!

ready to Scale your SaaS marketing with video?

Let’s create videos that inspire action, build trust, and grow your impact.

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