vIDEO PRODUCTION | The North Face

College activation with New Bridge Marketing Group

Kasey partnered with New Bridge Marketing Group to pull of an ambitious content project across 2 different states with The North Face. Working together, we produced engaging photo/video content for 2 iconic college campuses - Boulder CU and University of Washington. This partnership with The North Face required travel to 2 states and skilled storytelling abilities to capture the energy of both events. Kasey filmed for 2-3 days per location, and often was delivering edited content to be posted same day.

Problem:

• Producing high-quality photos and videos in Seattle & Colorado that showcase the student’s energy as well as the famous locations on campus.

• Editing and posting content on the same-day as the activation.

• Efficiently opperating different types of equipment simulatanoeusly to create the most engaing peices of content. (ie: fixed Go Pro, Aerial Drone, Cameras, Audio, etc.)

Solution:

• Kasey Bruce Media spent 2-3 days per location filming and capturing the best footage to use for both social media & YouTube.

• Kasey worked with The North Face producers to ensure all brand guidelines were followed and that the content would perform the best across their platforms.

The Final Deliverables were posted on both social media (Tik Tok, IG Stories) as well as on YouTube. The first teaser video that was posted online recieved over 4million views in the first 24 hours!!