video marketing services for SaaS Companies
SERVING THE GREATER SF BAY AREA: SAN FRANCISCO, SAN JOSE, SACRAMENTO, AND BEYOND!
Is your marketing content actually moving the needle?
As a growing SaaS company, you need a marketing strategy that keeps pace with your innovation. Whether you’re launching a product, onboarding users, or scaling to new markets…video can help! Video marketing is one of the most effective ways to break through the noise.
At Kasey Bruce Media, we specialize in creating high-converting, story-driven video marketing for SaaS companies across the San Francisco Bay Area and beyond. We understand the challenge of turning complex products into compelling content.
That’s why our videos are designed to educate, build trust, and drive action. Whether you're looking to attract users, secure investors, or shorten your sales cycle.
You already know video works. But making it strategic, scalable, and successful?
That’s where we come in.
From product explainers and testimonial videos to onboarding series and founder stories, we help SaaS teams create content that simplifies the complex—and sells.
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Benefits of Video Marketing for SaaS Companies
Imagine explaining your product’s value without relying on a 40-slide deck or endless demos. That’s the power of video.
When users can see your platform in action, hear real client success stories, and understand exactly how your software solves their pain points. They move faster, convert quicker, and stick around longer.
Video gives you the opportunity to:
Clarify complex features with engaging visuals and voiceovers
Showcase real outcomes through client testimonials and case studies
Establish authority with thought leadership and founder-driven content
Increase engagement across your website, ads, and social channels
Build trust in a digital-first, highly competitive marketplace
In the SaaS world, video isn’t optional. It’s expected. And the companies that invest in it grow faster, convert better, and retain longer.
Best video marketing for SaaS Companies
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Client Testimonial Videos
Feature satisfied clients sharing their experiences. Hearing real people talk about your reliability, professionalism, and results builds trust with potential customers.
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Product Demonstration Videos
Walk your audience through key features, user flows, and integrations. These videos reduce confusion, speed up onboarding, and support both sales and success teams.
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Brand Story Videos
Your company isn’t just code—it’s vision, mission, and people. A brand video helps humanize your SaaS offering, build connection, and differentiate you from the competition.
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Event + Launch Highlight Videos
Whether you’re rolling out a new feature or sponsoring a tech conference, we capture the energy, excitement, and momentum around your launches and live events.
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Social Media Campaigns
We create short-form, scroll-stopping content optimized for platforms like LinkedIn, Instagram, and YouTube. Perfect for product teasers, testimonials, or founder insights.
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Training + Education Series
Attract skilled workers by showcasing your company culture, benefits, and growth opportunities. Highlight your team environment, cutting-edge tools, and the exciting projects they’ll be part of.
AFFIRM OFFICES
Annual Hackathon Recap
BRIEF:
REALM needed a high-quality video testimonial to showcase their newly finished Kitchen renovation in San Francisco. Kasey Bruce Media helped by capturing an interview with the Client as well as b-roll videos of the new kitchen. Items highlighted were: new countertops, new stove/hood, and the fresh paint. This video was used in their marketing funnel to showcase the before & after product of working with Realm.
ZSCALER | ConductorOne
Corporate SaaS Interview
BRIEF:
Kasas Builders recently completed a complete renovation for a 5000+ sqft home in Fairfax, California. Kasey Bruce Media and his team were sent to capture new photos, videos, and aerial imagery of the home in order to showcase Kasas Builder’s expert craftsmanship. This content was used on social media as well as paid ads to advertise the company’s expertise in home renovations.
CONVEY.AI
PRODUCT LAUNCH VIDEO
BRIEF:
Guzman construction partnered with CCDC and MEDA to develop 1515 South Van Ness and create affordable housing/community services in San Francisco. In this video, we document part 1 of the construction phase / demolition. Kasey Bruce Media and his team will capture the rest of the project as it comes to completion in 2025.
ATARI | NPClabs
Director Interview / GDC 2025
BRIEF:
Kasas Builders recently completed a complete renovation for a 5000+ sqft home in Fairfax, California. Kasey Bruce Media and his team were sent to capture new photos, videos, and aerial imagery of the home in order to showcase Kasas Builder’s expert craftsmanship. This content was used on social media as well as paid ads to advertise the company’s expertise in home renovations.
nice to meet you!
Hi, I’m Kasey, and I’m the owner/founder of Kasey Bruce Media. As a creative storyteller, I’ve worked with many companies just like yours to craft content that not only inspires but also delivers impressive results. My team and I are passionate about creating videos that amplify voices and drive meaningful action.
The greatest, most powerful connections have always come from a compelling narrative story - which is why I’m passionate about telling them. My work has helped big corporations like DoorDash and Google, as well as local non-profits and small businesses. No matter what industry, I’ve realized they all share something that makes them uniquely special. Story.
We understand the unique challenges that construction companies face, from tight budgets to complex timelines before project completion. That’s why we make the process as smooth and stress-free as possible.
“50% of marketers consider customer testimonials, explainer tutorial videos,
and demonstration videos the most effective types of video content used.”
our proven process
Step 1: Consultation and estimate
We begin with a comprehensive consultation to understand your brand essence and objectives. Together, we'll establish a timeline and budget, with flexibility to adjust scope as needed. To initiate the project, we require a 50% deposit.
Step 2: Pre-Production Planning
Over a one to two-week period, we refine creative concepts and coordinate logistics. This crucial phase ensures all elements align with your Bay Area brand identity and project goals.
Step 3: Production
Our team captures high-quality footage that authentically represents your brand or non-profit. We meticulously manage all video and audio assets throughout the shoot, preparing for seamless post-production.
Step 4: Post-Production Refinement
In this phase, we transform raw footage into polished content. Our process includes professional editing, color grading, graphics creation, and audio mixing. We maintain open communication for efficient client revisions.
Step 5: Final Delivery!
Upon completion, we provide your finalized video assets via a secure downloadable link and an external hard drive, ensuring you have easy access to your new, impactful content.
frequently asked questions
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Videos that explain product features, highlight customer success stories, showcase your team or culture, and simplify technical concepts are especially effective. Demo videos, onboarding walkthroughs, and founder-led story content help potential users quickly understand your software’s value and build trust in your brand.
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Video helps distill your message and deliver it with clarity and emotion. Whether it’s a short product demo or a powerful testimonial, video helps you engage your audience, increase conversion rates, and humanize your brand in a way static content simply can’t.
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Video production can be scaled based on your needs and budget. We offer packages that range from lean, efficient shoots for startups to larger, multi-video campaigns for scaling SaaS companies. Our goal is always to maximize ROI and give you content that works across multiple platforms and funnel stages.
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Video can shorten sales cycles, increase demo bookings, and improve onboarding—metrics that directly impact revenue. Whether it’s boosting engagement on a landing page or increasing conversions from a cold ad, we focus on data-backed strategy to make sure your videos drive measurable results.
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We start with a strategy session to understand your product, audience, and goals. Then we handle everything from: scripting, filming, editing, and delivery. You’ll receive ready-to-use video content optimized for your website, sales team, and social media channels. Our process is streamlined, collaborative, and tailored for the fast-paced SaaS world.
What clients are saying
We love creating compelling video content that helps grow our client’s businesses and get real results. Whether they are in the fashion industry (like Veronica) or national non-profits like our partners at BCPP, we love to tell their stories and help them grow through creative video!
ready to Scale your SaaS marketing with video?
Let’s create videos that inspire action, build trust, and grow your impact.