10 Creative Ways to Use Video in Your Business (And Why You Should)
If a picture is worth a thousand words, how many words do you think a video is worth? In my opinion, videos have always been king when it comes to the content you produce for your business. No matter what industry you’re in, there’s nothing quite like a video to showcase your value as a business or brand and what you have to offer.
Whether you’re looking for a San Francisco video company to assist you or just diving into learning more about the power of video content, you’ve come to the right place. Let’s explore ten of the most creative ways to use video content in your business—but more importantly, why you should!
#1: Customer Testimonials
There is nothing greater than the power of word-of-mouth marketing. You can spend as much money as you’d like to promote your brand, but when people hear about a business from a friend or someone who purchased from you, it does wonders! Promotional video content should be your go-to to enhance your social proof and to share real, positive experiences of clients working with your company.
When you share this sort of content with your potential customers and desired customer demographics, it can be a game changer. Just think of how many videos you came across of other people sharing their thoughts on a potential product or service you were interested in. All it takes is thirty seconds for someone to share their experience, and you could convert another customer. Better yet, if you share these customer testimonials as social media video content, you can reach practically anyone who searches for your brand!
#2: Behind-the-Scenes (BTS) Content
Some of the best creative video solutions to support your business come from behind-the-scenes content that gives your customers an exclusive look into your brand’s daily operations. Customers today don’t want to only hear promises—they want you to show them that you’re following through. If you’re in the culinary business, show them behind-the-scenes footage of where you source your best and most beloved ingredients.
With the right film production services, you could create a video series to introduce your customers, share fun facts about your brand, or even tour your office spaces. These intimate glimpses into your company’s day-to-day routine may seem inconsequential, but trust me, they really grip audiences. They can enhance your brand’s storytelling even more as you cultivate customer trust.
#3: Product Demos and Tutorials
How often have you searched for tutorials on how to do something or use a specific product you just purchased? Probably more times than you can count! When it comes to video content creation, product demos, and tutorials are a must if you want to keep your audience engaged. If you’re about to release a new product, it’s even more imperative that you showcase this sort of video content.
If you really want to capture your customers’ attention, why not get an influencer to provide the tutorial or demo for you? You can tap into your fanbase, get a real person who loves your products, and have them share how they use your best-selling products and services. Not only does this offer something different than the expected corporate video production style of videos you typically see, but it can also make it more engaging and make learning about your product a whole lot of fun for your customer base.
#4: Live Streaming
If you have been keeping track of the trends, then you know that it is all about communities today. The community you cultivate as a brand matters the most, and customers love feeling part of something exclusive! With live streaming, you can enhance that feeling even more and invite people to participate in real-time interactions with team members, celebrities who promote your product, and others.
It's been shown that live streaming is much more engaging than other content, and it can help you build a community. While you livestream, plan to host a Q&A session to give customers the chance to ask you their burning questions or even cover live events that your brand is hosting or sponsoring. You can even invite your customers to join you as you discuss your latest product or service and the newest trends, or you can even ask them to tell you what they want to see next.
#5: Webinars and Workshops
Looking to be a thought leader in your industry? Well, hosting webinars or workshops is the absolute best way to do that with video content creation. This gives you the chance to teach your customers about something that matters to them and something that your brand can speak to as a leader in your industry. If you’re in social media marketing, maybe you invite them to listen to your recap of the top ten trends for the season. For those in finance, perhaps you even host a webinar on beginner tips for investing and building a portfolio.
To truly capitalize on the power of video production, you’ll need to make it interactive. It’s easy to do so if you choose a platform like TikTok, Zoom, or others. Your options are endless! The more you engage and educate, the more your corporate video production will pay off, making you even more of a sought-after expert in your field or sector.
#6: Personalized Video Messages
This might not pertain to every business or industry, but your video production efforts could even go toward personalized video messages that allow you to interact one-on-one with your customers. The best way to incorporate this cost-effectively is to focus on short-form content, such as short videos to say thank you after they purchase. Some brands also send birthday messages to provide that personal touch that makes customers want to return to you the next time they need to purchase a product like yours!
Sending custom video messages is simple, whether you aim to do so through social media content creation or by hiring a San Francisco video company to help you create a batch of different videos to send to your customers. If you do this, you’re sure to curate even more customer loyalty in the future.
#7: Event Coverage
Video content creation doesn’t just have to be about promotional video services, as it can also cover events you’re hosting and even those you attend. This is especially important for those in industries like marketing, finance, and other sectors where industry events are in abundance, and you’re always looking to showcase your authority as a thought leader. Don’t worry about covering it all, though—create a highlight reel to showcase the best bits from your weekend conference!
This is easily done if you find video editing services to cut down your original footage into the parts that will entertain, inspire, and educate your customers. Best of all, the more you share this, the better your brand storytelling will be and the more effective your social media content creation will become as you diversify your posts.
#8: Animations and Explainer Videos
If you’re looking to educate your audiences, or even if you want to keep your anonymity but produce video content, try some animation or explainer videos. Companies ranging from finance firms to educational organizations have created these and seen massive results from this video production! The best way to do this—unless you have an in-house animation team—is to outsource.
With a San Francisco video company, you can purchase video content creation and even animation services to get the right look and feel for your content. They’ll work with you to curate the right brand voice and script and look for your video. Explainer videos and animations can make humorous characters and engaging storylines that you won’t get with corporate video production, no matter how funny your team might be.
#9: Social Media Teasers
Everyone is on social media, but is your brand active on these platforms? If you’re not, it’s time to be! With social media content creation, you can make short, snappy videos that share a message and grab the attention of anyone who is endlessly scrolling these platforms. With teasers, you can grip customers and get them to watch even longer content from your brand.
The best way to do this is through Instagram Reels or Stories, where you can use creative video solutions to share engaging, trending information bound to reach specific demographics. But you don’t have to stop at Instagram. Try Facebook, TikTok, and even YouTube shorts. These concise videos are perfect for making an impact in even just a few seconds of someone’s time.
#10: User-Generated Content (UGC) Campaigns
Last but most certainly not least, we have to talk about user-generated content, or UGC. It is among the best ways to leverage video production in your favor, and more often than not, you might not even have to hire video editing services if you work with the right content creators. By sharing what your customers post about your brand, you can leverage your audience’s creativity and continue to foster a community within your brand.
The best way to do this is to organize contests with video entries, launch hashtag campaigns, or even create campaigns inviting customers to share their thoughts on your latest product release. This is one of the most creative video solutions, and it can do wonders for your word-of-mouth marketing! Think of it as free promotion—as long as you do this right!
Work with Kasey Bruce Media for Your Video Production Needs
We hope this article inspired you and got you thinking of all the fantastic ways you can use your video content to help your business! Contact Kasey Bruce Media today if you’re looking for a San Francisco video company—whether you need corporate video production or social media content creation.
We treat your brand like our own, and with our array of services, you’ll have video content for days to share with your audience. Contact us today to discover how we can enhance your brand’s marketing efforts!
